“Do you do video?” It’s a question I get asked all the time when I plop down my portfolio book in front of ad agencies, art buyers, creative directors and record label reps. Ugh, I hate this damn question… The reason being, my answer is generally an awkward “Sorta, but no.”
As a creative professional working in the year 2012 AD, the need to advance and hone my skill sets is direly important and required to maintain relevance in the industry as we see it evolve. I’m beginning to understand this more and more. But truth be told, I look to the future and have accepted that I will eventually follow suit by expanding to video work in addition to my love for still photography. Granted the road ahead will be difficult to bring our vision to fruition and the learning curve will be incredibly step, but we are just now taking our first baby steps to move toward this goal.
With that being said, the majority of the videos we have done up until this point have been utilized for a behind-the-scenes look at our various photo shoots throughout the years. We’ve always lacked some amount of quality in doing so, but this has forced us to actually get off our ass and shoot video in attempts to help us understand what we are up against.
Last weekend, Adam and I took a few hours to shoot some demo footage and try to begin wrapping our heads around the whole video thing. With a little help from our dear friend Matthew and an old 1970’s era Super Woman mask that belonged to my wife as a kid, we came up with a short (very short) film. Yes, this video is sorta pointless and follows in the footsteps of my darker still work. I get that. But the real point is this; Just like any photographer wanting to improve their own craft, it all begins with getting off your ass, finding that awkward starting point and making a ton of mistakes. This by no means will win any awards, but it was fun as hell to chalk this up as personal work.
Some day I may be able to answer that damn question with a firm “YES!” But as we all know, I have a long journey ahead. And who knows, maybe I have a future in horror movies…. ☺