© 2012 . All rights reserved.

ROASTAR’S WINTER PRINT CAMPAIGN :: Ahhhh, the ridiculous 80′s…


I love the collaborative process, start to finish. Especially with repeat clients like Flapjack Creative and Roastar, mainly because with each successive project it keeps getting better and better. And more ridiculous. A few weeks back we broke out our VHS copies of Hot Dog, grabbed a case of Aquanet and rekindled long lost feelings for Ratt cassette tapes, tight rolled pants and Member’s Only jackets.

(If you have no idea what I’m talking about, I feel sorry for you. Or feel sorry for me. Or you’re a hipster. Not sure which is which at this point.. )

Nonetheless, I’ll spare you all the gory details and skip to the work, take look behind the scenes and some dig into some nerdtastic Photoshop talk..

Below are the final four shots from the shoot:

Below are two nerdy “fireside chats” about the post-production and editing process of the above images:

Huge thanks to all those involved with shoot, especially to our stylists Jai Schmidt and Mark Plowman for continually being awesome with every shoot we collaborate on… Y’all rule and you know it!

Gag me with a spoon…..


  1. Mars
    Posted 9 Jan ’13 at 8:31 pm | Permalink

    Hi Dave & Trev,

    As always very inspiring work, fantastic stuff!!

    Would like to know what boon arm and stand you use for your shoots.
    They seem to do well in your day to day shoots as Im struggling trying to
    find one that can be reliable and affordable.

    Much appreciated

  2. Posted 22 Jan ’13 at 10:29 am | Permalink

    Great photos ! Just like in 80′s :-)

Post a Comment

Your email is never published nor shared.

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>